“Celebrate In Style, Shop Richmond Campaign”

About the Shoot

The "Celebrate In Style, Shop Richmond" campaign, a collaboration between Mostly Sugar Media, 24 Creative Productions, and RVA Fashion Week, aimed to encourage Richmond residents to shop local during the holiday season and beyond. With the creative direction of the 24 Creative Productions team, photographer Julie Adams captured striking visuals that reflect the essence of the season—festive yet refined, classic yet modern.

Shot on location at Vagabond in Downtown Richmond, the editorial channels a sense of elegance and individuality that only local creatives can bring to life. Looks from Harrells by The Suit Brother and Galassi highlight the range of festive, trendy, and high-end fashion available in the city. Produced by 24 Creative Productions, the campaign showcases how local businesses contribute to the city’s growing fashion scene. Every detail, from the rich textures of the clothing to the intentional composition of each shot, tells a story of collaboration, vision, craftsmanship, and celebration.

Credentials

Photographer: Julie Adams, Instagram - @julieadams_fashionphotographer | Website - https://www.julieadamsportrait.com/;

Production Team: 24 Creative Productions, Instagram - @24creativeproductions_ | Website - https://www.24creativeproductions.com/

Galassi Models:

Synia Morris, @syniajade | Haley Brown, @haleybrovvn | Bella Bishop, @itsbellabishop

The Suit Brother Models:

Rohit Boyapati, @rohit_bpt | Lennox Black, @lennoxblackofficial | Corey Cheeks, @_c.hee.k.s_ | Mike Nyugen, @mike_nyugen

About 24 Creative Productions

24 Creative Productions is a dynamic media production team based in the DMV (D.C., Maryland, Virginia) area, specializing in comprehensive in-house creative services. With a focus on high-quality video production, photography, and content development, 24 Creative Productions collaborates closely with clients to bring visions to life. Their expertise spans a range of media needs, from conceptualization and scriptwriting to post-production and distribution, ensuring a seamless creative process.

About RVA Fashion Week

The RVA Fashion Week team is excited to host another spectacular showcase of Richmond's diverse fashion and culture. Spearheaded by a passionate leadership team, they have been committed to facilitating a wide reaching stage for creatives to share their talents with the world. Since 2008 RVAFW has represented Virginia's talented models, designers, stylists, cosmetologist, photographers, and various other artist. This ultimate combination delivers unforgettable events around Richmond and showcases many of the industry's top organizations and charities.

Every year, RVA Fashion Week has been committed to collaborating with local businesses and designers to display Richmond's style, creativity, culture, and arts by virtue of fashion. This venture has helped Virginia creatives grow their brand, increase their social media presence, create revenue, and help build their reputation in the fashion world. Our goal has been to raise awareness of the fashion and arts culture hidden in Richmond by supporting emerging artists in the fashion and beauty industry, entrepreneurs and community partners

RVA Fashion Week was initiated in 2008 from a small group of VCU students, and one University of Richmond student; varying in majors from fashion, design, marketing and business whom had met working together on local fashion events in Richmond decided to embark on a large-scale project to showcase Richmond's unique fashion and culture.

RVA Fashion Week is now overseen by a diverse leadership team and specialized committees to manage the exponential growth that continues to rise year after year. This awe-inspiring production is 100 percent volunteer-based, from the top of the chain-of-command to the event-day volunteers. The continued support, participation, and contributions from Richmond and now Virginia as a whole is what has kept RVA Fashion Week going strong into our 16th year.