Megan Thee Stallion Teams Up with Seize the Awkward Campaign for Mental Health Awareness

In an era where the conversation around mental health is more critical than ever, three-time Grammy-winning artist, Megan Thee Stallion, has lent her voice to a powerful cause. Teaming up with Seize the Awkward, a campaign dedicated to encouraging young adults to address mental health issues among peers, the artist takes center stage in the new Public Service Advertisement (PSA) titled "Check In On Your Friends".

Originating from the combined efforts of the American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED), the Ad Council, and the creative agency Droga5, this PSA seeks to inspire young adults, particularly Black and Hispanic youth, to talk about mental health. The message is clear: "It's OK to not be OK." Megan, known for her chart-topping hits, wants her fans and viewers to normalize these conversations. She emphasizes the significance of understanding and empathy, stating, "A strong support system can make a powerful difference in someone's life."

Recent statistics further highlight the importance of the campaign. With 76% of young adults turning to peers during crises, Seize the Awkward's mission resonates even deeper. It not only promotes its platform but also brings attention to BadBitchesHaveBadDaysToo.com, a mental health resource created by Megan herself.

Reflecting Megan's personal battles with presenting a robust image amidst vulnerabilities, the film, directed by Ewurakua Dawson-Amoah, urges viewers to embrace their vulnerabilities and engage in meaningful conversations. JED CEO John MacPhee reinforces this sentiment, emphasizing the power of community and mutual support. "They can reach out to friends in the community for support and care when faced with mental health challenges," MacPhee states.

Aiding in the drive to break the stigma, the PSA will be available nationwide across various media formats, supported by platforms like Snap Inc., SXM Media, and TikTok. Moreover, an influencer activation in collaboration with Kensington Grey aims to further the message with notable personalities such as Ava Teteh-Ocloo, Charisma Stevens, Whitney Madueke, and Taty Cokley, among others.

Addressing the stereotype that women of color often face, Courtney Richardson, creative director at Droga5, underlines the campaign's core message: everyone, regardless of their exterior, deserves to be checked on. "Our campaign is a visual representation of when we are given a chance to be vulnerable," she notes.

Seize the Awkward has been monumental since its launch in 2018, garnering over 63 million video views and bridging the gap between mental health awareness and youth. The collaboration with Megan Thee Stallion not only marks a significant milestone for the campaign but also emphasizes the importance of unity and understanding in today's world.

For those looking to join the conversation or seek resources on discussing mental health with peers, SeizeTheAwkward.org and their Instagram handle @SeizeTheAwkward provide a wealth of information and tools.

With influential organizations like AFSP, JED, Ad Council, and Droga5 behind this initiative, and an iconic artist at the forefront, the future of mental health awareness looks promising.