5 Inclusive Beauty Brands to Shop

As the beauty industry continues to evolve, there has been a shift towards inclusivity and diversity. Women of all skin tones, ages, and backgrounds have long been seeking products that cater to their unique needs, and these top 5 inclusive beauty brands are taking note. From high-end luxury to playful packaging, these brands are at the forefront of a movement towards inclusivity that celebrates individuality and welcomes everyone.

Fenty Beauty

First on the list is Fenty Beauty, a brand that made headlines in 2017 for launching a range of 40 foundation shades. Since then, the brand has expanded to 50 shades and continues to prioritize inclusivity in all aspects of its products and marketing campaigns. Founder Rihanna has made it clear that she wants Fenty Beauty to represent everyone and has been successful in doing so, with diverse models and inclusive messaging.

Pat McGrath Labs

Another brand that has gained a reputation for its inclusivity is Pat McGrath Labs. Known for its highly pigmented makeup, the brand has also received praise for its foundation range, which caters to all skin tones. In addition, Pat McGrath Labs has collaborated with drag queens and featured diverse models in its campaigns, showcasing a commitment to celebrating all types of beauty.

Glossier

Glossier has become a household name for its minimalist approach to makeup and skincare, but the brand's commitment to inclusivity is just as noteworthy. Glossier's foundation range has shades that cater to a diverse range of skin tones, and the brand's marketing campaigns showcase real people of all ages and backgrounds, embracing individuality and self-expression.

UOMA Beauty

UOMA Beauty is a brand that was founded on the principles of inclusivity and diversity. Founder Sharon Chuter has made it her mission to create products that cater to a wide range of skin tones and celebrate diversity. UOMA Beauty's foundation range includes an impressive 51 shades and the brand has launched campaigns that feature a diverse range of models, empowering women to embrace their unique beauty.

Beauty Bakerie

Lastly, Beauty Bakerie is a brand that has made waves for its whimsical and playful packaging, but the brand's commitment to inclusivity is just as noteworthy. Beauty Bakerie's foundation range caters to a diverse range of skin tones, and the brand has partnered with women of color to launch campaigns that celebrate inclusivity and diversity.

These inclusive beauty brands are breaking down barriers and creating a space where everyone can feel seen and celebrated. From a wide range of foundation shades to diverse advertising campaigns, these brands are paving the way for a more inclusive and welcoming beauty industry. Women everywhere can feel confident and empowered, knowing that there are products that cater to their unique needs and celebrate their individuality.